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WORLD HEALTH ORGANIZATION PLAYS PLAGUE INC: THE CURE - Gamasutra

WORLD HEALTH ORGANIZATION PLAYS PLAGUE INC: THE CURE - Gamasutra

WORLD HEALTH ORGANIZATION PLAYS PLAGUE INC: THE CURE - Gamasutra

Posted: 31 Mar 2021 10:12 AM PDT

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

BRISTOL, UK (31th March 2021) Ndemic Creations are proud to announce that the World Health Organisation are using the globally popular video game Plague Inc: The Cure to help players stay safe, recognise misinformation and understand the importance of vaccination during COVID-19 pandemic.

A key part of this collaboration is a video where WHO and GOARN experts play through Plague Inc: The Cure alongside the game's creators and compare it with public health management in real-life scenarios. 

The experts are put to the test as they try to save the world by balancing public health measures, research and development, and social and economic factors in order to keep the disease under control, all while maintaining public trust. The game holds a mirror to nations everywhere, emphasizing the importance of vaccine research, manufacturing and distribution to mitigate outbreaks, as well as the need for global cooperation to accelerate development.

The video also showcases WHO COVID-19 safety messaging and prevention tips for players to take offline and use in their daily lives. 

The video can be found here: www.who.int/plague-inc-the-cure-game

James Vaughan, the founder of Ndemic Creations said: 

"Plague Inc: The Cure is an engaging and timely simulation which lets players explore the issues that humanity faces when trying to stop a global pandemic"

"It was extremely challenging to fit such a complex topic into a game but the input that experts from WHO, CEPI and elsewhere provided has been invaluable in ensuring that Plague Inc: The Cure is both educational and engaging"

"Eight years ago, I never imagined the real world would come to resemble a game of Plague Inc. or that my game would be in a position to help educate and inform people. Plague Inc. Evolved: The Cure will be free for all Plague Inc. players until COVID-19 is under control."

Dr Paul Effler, member of the GOARN Steering Committee, said:
 
"GOARN was keen to contribute to developing 'The Cure' to help ensure the gaming experience accurately reflected the challenges and impact of implementing outbreak control measures in real-life. We see this as innovative means to reach new audiences and help them understand what's required to successfully respond to a pandemic."
Andy Pattison, Manager of Digital Channels for WHO said:
 
"The COVID-19 pandemic has proven that everyone has a role to play when it comes to managing public health threats. Educating people through interactive games and simulations is a great way to keep communities informed and safe, especially amid widespread misinformation online."
Richard Hatchett, the CEO of CEPI said: 

"From contact tracing to vaccine development and manufacturing, Plague Inc: The Cure encapsulates the complexities of a global pandemic response and highlights how crucial international collaboration is needed to address such a threat."


"Games like Plague Inc. Evolved: The Cure represent an Incredibly important medium for education and public awareness that can be used to show the world the steps needed to address similar global health threats and their associated complexities."
 
"We are delighted that Ndemic Creations have taken the initiative to raise awareness of both the tools—like vaccines, therapeutics, and diagnostics—needed and the challenges that must be overcome to rapidly and effectively respond to outbreaks of emerging infectious diseases."


Plague Inc: The Cure is available now as a free update on iOS, Android and PC. It will be released on consoles in the future.
Plague Inc: The Cure is free for all Plague Inc. players until COVID-19 is under control. 

About Plague Inc: The Cure 
Launched in 2012, the original Plague Inc. game enabled players to create and evolve a pathogen in an effort to bring about an end to human history. Since its initial development, Plague Inc. has expanded across multiple formats and platforms. It now has over 160 million players around the world, making it one of the top five most successful paid mobile games. A board game is also available.

Plague Inc: The Cure is a major expansion for Plague Inc. which reverses the original game and lets players save the world from a deadly pandemic. Created with the help of world health experts from all over the world including the WHO, CEPI, and GOARN, it is an engaging and timely simulation of a global disease response.

While scientific input was garnered from infectious disease experts, it is worth highlighting that Plague Inc: The Cure does not provide 100% accurate or realistic scenarios to the steps needed to be taken to end a pandemic threat, and the speed and scale at which they can be achieved. It is a game, not a scientific simulation.
About Ndemic Creations 
Ndemic Creations is a leading, independent game studio dedicated to making intelligent, sophisticated and high-quality strategy games. Based in Bristol, UK, Ndemic achieved extreme success with its first game, Plague Inc. – a global hit with over 160 million players which is one of the top five most successful paid mobile games ever. Ndemic's latest game is Rebel Inc., a political/military simulation inspired by events in Afghanistan. 

On behalf of all players of Plague Inc, Ndemic Creations has also donated $250,000 to CEPI and the WHO to help fight COVID-19. 

See more on www.ndemiccreations.com. Follow us here: twitter.com/NdemicCreations 
Useful Links: 
WHO Plays Plague Inc: The Cure and Plague Inc: The Cure - Press Pack
https://drive.google.com/drive/folders/1phWB_ApFTBHmbyC3Pi8qU_LdjHGvvV-T?usp=sharing

Official website: 

www.plagueinc.com/cure
WHO:
www.who.int/plague-inc-the-cure-game

CEPI:
https://cepi.net/plagueinc

Plague Inc. Gives a Quarter of a Million Dollars to Fight COVID-19:
https://www.ndemiccreations.com/en/news/175-plague-Inc-gives-a-quarter-of-a-million-dollar s-to-fight-covid-19

Plague Inc. Evolved
https://store.steampowered.com/app/246620/Plague_Inc_Evolved/

Plague Inc. (Google Play) 
https://play.google.com/store/apps/details?id=com.miniclip.plagueInc&hl=en_GB ;
Plague Inc. (App Store) 
https://apps.apple.com/us/app/plague-Inc./id525818839
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